IP Warming
Intelligence

The Challenge: Managing Your Email Reputation

Migrating your subscriber list to a new Email Service Provider is critical to your email marketing success:

Shared IP – If you’re a small email-sender moving to a new Email Service Provider (ESP) on a shared IP address, a few complaints can get you disabled and even fired by the vendor.

Dedicated IP – If you’re a large email-sender moving to a new Email Service Provider (ESP) on a dedicated IP address, you must warm the IP by ramping up your sends and minimizing any risk of abuse reports that will hurt your IP reputation and get you blocked or sent to the junk folder on major Internet Service Providers (ISPs).

Designing an IP Warming strategy when migrating to a new Email Service Provider is critical to your email deliverability. A great IP Reputation ensures your email marketing is more likely to reach the inbox!

The Process: IP Warming

In order to minimize issues in the migration of your subscribers to your new Email Service Provider (ESP), you must warm when onboarding your subscribers and initial sends to create a reputation with your new ESP and the ISPs receiving your email:

Subscribers have a history of engagement both internal to your organization and external with other services. Internally, you want to send to your subscribers that most likely to open and click your messages. Activity will increase the likelihood that Internet Service Providers (ISPs) will view you as a valid email sender and not a spammer.

Externally, some email addresses in your data will be spam traps that will sink your reputation. Additionally, some email addresses will be known to bounce and must be removed before sending your initial campaigns. We fully cleanse your email lists for you so that you can update your source data.

Whether you’re a B2B or a B2C sender, the domains that you are sending to play a role in the likelihood that emails will be received. Our proprietary intelligence engine provides information on what services they are using and the likelihood of it introducing problems for your IP Warming.

Even after cleansing, segmenting, and prioritizing your subscribers, you still need to parse and schedule your campaigns to ensure the cleanest and most engaged subscribers are emailed first – by Internet Service Provider (ISP) – with enough subscribers to validate your reputation.

The Solution: IP Warming Intelligence

IP Warm simplifies the IP Warming process and increases the likelihood your company will emerge with a great reputation and inbox placement. The steps are simple:

Step 1

Upload your subscriber list. For improved results, include optional last click and last open data for each subscriber.

Step 2

We process your data against our intelligence database, return your cleansed subscriber data, and determine your optimized IP Warming campaign schedule.

Step 3

We send your data, reporting, lists, and recommended campaign schedule.

Step 4

We include a seed list to monitor your inbox placement for 30 days following your IP Warm campaign execution.

The Results: IP Warming Intelligence

Here are actual results from a recent client who utilized our IP Warming process, including the inbox placement rate by Email Service Provider and across all Email Service Providers.

Inbox Rate by Email Service Provider
Inbox Placement Trend Across All Providers

If you would like to have an initial consultation regarding your IP Warming strategy or require a statement of work (SOW) or Invoice option for payment, please contact us directly.

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Deliverables:

  • Campaign files and proposed schedule
  • File of all records and email cleansing status

We have an invoice method for payment as well.

  • Hidden
    If someone referred you to IP Warm, please include their email address so that we can thank them!
  • The number of records in your database and what kind of configuration your new email service provider will be placing you on will determine how we build your campaigns.
  • Whether you are sending to consumers or businesses plays an important role in the analysis and prioritization of your IP Warming campaigns.
  • Please enter the number of unique email addresses in your file upload.
  • A base processing fee is added to every job processed to cover support and quality assurance checks.
  • Your total is computed at $0.04 per record in addition to the processing fee.
    $0.00
  • Zip and CSV files are allowed. We recommend including any system identifiers as well as click and open data for the last 90 days.
    Drop files here or
    Accepted file types: zip, csv, Max. file size: 100 MB, Max. files: 10.

    • Work will not proceed until the invoice is paid in full.

    • If you have any specifics about this project that we should be aware of or require additional services, please provide details here.

    • By submitting this form, the user agrees to the privacy policy and that your credit card will be immediately charged. You agree that refunds are at the total discretion of IP Warm, LLC. User agrees that the data you provide is in compliance with all legal and regulatory requirements.

      User agrees that IP Warm can not guarantee inbox placement nor deliverability results. This application is to reduce any issues associated with your subscriber data to minimize the chances of being blocked by ISPs or your new ESP, and for designing an optimal IP Warming series of campaigns.

      User understands that submitted data will not be sold, and will be removed from our system within 30 days of delivery.

    • This field is for validation purposes and should be left unchanged.
    Save and Continue Later

    With IP Warm, we were able to easily migrate our client from Marketo to Marketing Cloud. We removed all problematic email addresses, had IP Warming campaigns running within hours of receiving the extracts, and had their reputation on their new IP address within weeks. We saved hundreds of hours and their inbox placement and response rates exceeded all expectations.

    Douglas Karr

    , VP of Highbridge